myhotelCRM a hotel sales CRM (Customer Relationship Management) system is a valuable tool for hotels and other businesses in the hospitality industry. It serves several essential purposes that help streamline sales processes, improve customer relationships, and drives revenue. Here are few reasons why hotels need a sales CRM:
Lead Management: Allows hotels to capture, organize, and manage leads effectively. It enables the sales team to track potential customers, follow up on inquiries, and convert leads into confirmed bookings, besides also managing a customized dashboard. Leads can be captured from any social media site, hotels own website and any external source of leads i.e., emails to respective departments like reservations or bequest departments.
Timely follow up: Timely follow up is key to ensure maximum sales. 70% of sales opportunities are lost due to non-follow-up on sales pipeline, proposal sent or a sales contract. myhotelCRM ensure that follow-ups are never missed and efficient sales results and on timely basis with an escalation process that can also be set up.
Personalization: myhotelCRM helps hotels deliver personalized services to guests. By comprehensively recording guest preferences, past stays, and special requests, hotels can tailor their offers to personalise individual needs, leading to enhanced guest satisfaction and loyalty.
Efficient Sales Process: Hotels can automate sales tasks, such as sending follow-up emails, setting reminders, and managing appointments. This efficiently saves time for the sales team, reduces human errors, and increases the chances of converting leads into sales. That’s not all it also helps with sending pre-generated sales proposals, managing DSR on the fly and more.
Centralized Customer Data: A hotel sales CRM centralizes guest data, interactions, and history in one place. This unified view of customer information enables sales teams to understand guest behaviour, identify patterns, and make data-driven decisions. A sales manager can also track all sales pipeline with actual sales confirmed and lost.
Reporting and Analytics: Valuable insights are provided through reports and analytics. Hotels can track key performance indicators (KPIs), such as lead conversion rates, revenue per booking, and sales team performance, helping them identify areas for improvement and optimize their sales strategies.
Integration with Other Systems: The system can integrate with other hotel systems, such as property management systems (PMS), IVR, WhatsApp, email marketing tools, and guest feedback platforms. This integration ensures that guest data remains consistent across different systems, creating a seamless experience for guests and staff.
Guest Relationship Management: The CRM also helps nurture guest relationships. Hotels can use the CRM to send personalized offers, promotions, and loyalty rewards, encouraging repeat bookings and fostering long-term relationships.
Streamlining Group Bookings: For hotels that handle group bookings or events, the system can facilitate the managing of group inquiries, reservations, and communication with event organizers, making the process more organized and efficient. myhotelCRM also has a complete end-to-end Banquet booking solution.
Forecasting and Planning: By analysing historical data and trends, myhotelCRM can assist hotels in forecasting demand, optimizing pricing, and planning their sales and marketing strategies accordingly.
Overall, myhotelCRM is a valuable asset that empowers hotels to optimize their sales processes, enhance guest experiences, and drive revenue growth by building and maintaining strong relationships with customers.