70% Hotel websites are not mobile friendly

A New Algorithm Update has 'Significantly Impacted' Sites Without Mobile Compatibility.

According to the announcement on its Webmaster Central blog, Google said: Starting April 21, 2015 we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. It has been two years since Google announced the above and we still find websites not updated to meet standards.

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ou are not to be blamed completely but yes you are to be blamed for selecting the wrong partners. A lot of customers we service today have in the past spent a lot of money is developing or redoing their website but have never focused to see if their website is responsive or not. The truth of the matter is that still there are many organisations who do not understand the true term of responsive websites.

So what is a responsive website?

A responsive website is a single website that adapts to any screen size so it's as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required. The design instinctively adapts to the device it is being viewed on so it looks great on a mobile, tablet and desktop. So Google announcement effective April 21, 2015 , what does that mean for you exactly? In short, if your website is not mobile-friendly, meaning your site is not responsive to different screen sizes, properly configured and able to be viewed on multiple device types, Google is making plans to penalize your search rankings. All the valuable SEO your site has currently could be for naught if your site isn’t viewable on a mobile device.

The reasoning for this update is simple. As the world moves to mobile and more and more of our lives occur in a handheld device, it is critical that websites are able to keep up. By rewarding those sites which are mobile friendly, Google is continuing to shape the digital landscape. Should you still be unsure do connect with us and we can help you out, with a free audit and a responsive website in 48 hours.


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